Friday 14 December 2012

Promo Gift Christmas Ornament by Pandora

Christmas is fast approaching! Pandora is giving away a Christmas ornament with a purchase of $125 or more for any Pandora jewelry.

Pandora is a jewelry company founded in Denmark. It sells charm bracelets, rings, earrings, and necklaces in more than 50 countries. This season, its promo gift is an ornament that can be hung on your Christmas tree! The ornament is a great way to convey your marketing message due to the high visibility when it is displayed prominently on your customers' Christmas trees.

Christmas ornaments are a great way to facilitate free advertising. In this case, Pandora has branded its logo on the ornament. The ornament is shaped like a Santa boot which is iconic of Christmas. It is eye-catching and anyone who sees the ornament is bound to see Pandora's logo. This will increase brand awareness for Pandora. The promo gift will also boost brand recall. It will enhance reminder advertising and remind existing customers of Pandora's brand. Thus, this will reinforce brand loyalty. Existing customers will make repeat purchases as they are subtly reminded of Pandora.

Giving away promo gifts like the ornament, it will encourage your customers to spend more in order to redeem it. The brand advertising on the promo gift will also remind your existing customers as well as new ones to buy your products or services. This will increase your customer base as well as your sales revenue. What do you think of this ornament?

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