Friday 20 March 2015

Starbucks Loyalty Cards & Plush Bear

The leading coffee company, Starbucks, are using loyalty cards and plush toys as a marketing tactic. Loyalty cards are ideal for a cafe shops in order to bring in more repeat customers, and ultimately more sales.

These loyalty cards can be used for virtually anything, be it customers having the ability to earn points or just a free drink. Regardless of how it's used, it's going to have numerous benefits.

Promotional Loyalty Cards
Promotional Loyalty Cards
One of the primary aspects is that it will increase brand awareness and ensure that your customers remember your brand, as they'll likely be kept in their wallet/purse - this is the reason loyalty cards make the perfect branding opportunity, as they're kept and looked at so often, this is especially so if you brand it in a way that it has a high-end appearance.

Another huge benefit is the fact it will increase the number of repeat customers, who want to earn more points or earn free drinks, so it will increase sales for over a long term period, as membership increases, they can help your company to expand.

As you can see from the image above, the loyalty card comes with a plush toy, which is the most important element of the display, for a number of reasons:
  • It makes the loyalty card seem higher-end which makes it more likely that your customer will interact and take a loyalty card. 
  • The customer will feel more valued, and it shows your customers that you care about them, which is the primary use of loyalty cards.
  • The plush toy will be the part of the display that catches consumers eyes, without the plush it's unlikely that your customers will bother looking through the loyalty cards, so the plush makes it unique, and makes it stand out.
  • The plush toy can be branded with your logo, so when your customers keep the plush, it improves brand awareness.
Ultimately the plush bear is what will ensure your customers remember your brand, increasing brand awareness, which in turn makes it more likely they'll be repeat customers and recommend your brand to others.

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