Wednesday 29 July 2015

ASI: Most Favoured Promotional Item Study

The Advertising Specialty Institute (ASI) has recently published a study on what is the most favoured promotional item, with the data showing 'Promotional Shirts' as the most favoured. There were various interesting results about various demographics, as well as locations and opinions.

ASI: Most Favoured Promotional Item Study

Firstly, the data showed that men are more likely to own promotional shirts than women. Depending on your product, you could now be much more focused in your marketing if your demographic is favoured more towards men.

ASI: Most Favoured Promotional Item Study
Due to the sheer amount of promotional campaigns that occur every year, it was found that almost half of US consumers own logoed shirts. That's not including the rest of North America where similar campaigns and products are found. This shows the importance of having an attractive design and unique logo. The better the logo, the more likely the consumer is to retain the promotional shirt.

ASI: Most Favoured Promotional Item Study
Continuing with brand retention, it was found in that more than 80% of consumer knew who gave them the promotional shirt, with the Midwest region having the high amount of consumers. This is important as too poor a design or undesirability of a shirt, will consumers being much more likely to forget the brand.

ASI: Most Favoured Promotional Item Study
Most importantly, what are the consumers opinions about promotional shirts. Over half of the respondents felt more favourable about the advertiser who gave them the promotional shirt. Most people enjoy free stuff; however if items are forced upon them, they are more likely to have a negative view. In this case advertisers who offer high quality and attractive shirts, are much more like to have consumers feeling more favourable about their brand than those who do not.

We at PromoGift blog are very thankful to ASI for this fascinating study, and in their own words "Promotional products, also known as ad specialties, make up a $20.5 billion dollars industry and are used by virtually every business in America." 

If you would like to know more about ASI, you can find more information and how to join at their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift

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