Wednesday 15 July 2015

Interview with Patrick Black, CEO of Perfect Imprints

Today we interviewed Patrick Black from Perfect Imprints which is a promotional products company based in the US. One of the leaders in the market, they are always coming up with new and innovative promotional products. In this interview we tried to find out more about the company and it's founder.

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)

Sports & School Spirit Items, Beach Balls, Kitchen Promos, Tote Bags, Can Coolers

What are faster growing market segments in your region?

We've seen the healthcare industry and financial segments growing very quickly as of late. These have always been two dominant verticals and they don't seem to be showing any decline in the current economy.

Do you visit trade shows. If so, which ones are your favourite and why?

I love trade shows with the PPAI Expo in Las Vegas topping the list. My favorite thing about trade shows is the opportunity to meet both suppliers and distributors and love developing new friendships with both. I also love the opportunities to learn from the education sessions as well as other industry professionals. The other events that I really love are the Promo Marketing Power Meetings. They are a great time to get some one on one time with suppliers.

What are the biggest opportunities you see in your industry?

I see the advances in technology as the biggest opportunities in the promotional products industry. There are so many new ways to reach potential clients with the methods of communication they prefer. Also, technology products have become available in the promo industry that are highly desired by the mainstream, making them very effective giveaways.

Any examples of a good marketing campaign you like?

We believe great marketing campaigns must be creative and different than what competitors are doing. The imaged linked shows a custom kit we put together that consisted a kitchen spatula, pizza cutter, and flexible cutting board. Each of the promotional products were printed with our logo. Also included was a "Recipe For Success" card which listed the "Ingredients" and "Directions" for that Recipe For Success. We gave these out to hundreds of trade show attendees and they were a HUGE hit. We still have people letting us know they still use their products on a daily basis!

Perfect Imprints - Recipe for Success

Please tell us your full contact details for publishing. A Bio most welcome

Patrick Black, CEO & President Perfect Imprints
Twitter: @patrickwblack
Instagram: @patrickwblack

Patrick Black is a professional marketer with an expertise in using promotional products in effective ways to promote brands, improve company awareness, and increase sales. He has experience with small and large businesses. One of his passions is to advance the professionalism and value delivered in the promotional products industry to better service clients.

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