Wednesday 15 July 2015

Supercharge Your Brand with Promotional Materials

In this competitive market, it is becoming increasingly difficult and expensive to promote your business successfully. The millennial generation (those born in 1980-2000), who make up an extremely large number of consumers, value personalized experiences.

Supercharge Your Brand with Promotional Materials
Today successful marketing is all about establishing a connection with your potential customers by giving them an experience associated with your brand. With the proper use of promotional materials, not only can you establish a creative and unique image to represent your brand, but this image lasts longer with tangible marketing materials, which in-turn creates said experience that can be easily remembered.

Here are some of the major benefits of using promotional materials in your marketing strategy:

1. Increased Brand Recognition & Goodwill

A well-executed promotional marketing campaign will help your business to stand out from your competitors through increased brand recognition and foster customer goodwill overtime. As per the research conducted by PPAI, 94% of people could recall a promotional product they had received in the past two years and 89% could also recall the advertiser.

2. Flexibility in Budget & Product Choices

Promotional marketing as an advertising medium can be extremely flexible, as there are promotional materials available for virtually any budget, occasion or events. Get in touch with our team at Score Promotions, for some extremely useful low-budget promotional product ideas.

3. Long-Lasting Relationship

Promotional materials are extremely audience friendly and have the ability to bond audience to advertiser so as to promote repeat business or generate traffic to your stores, events or tradeshows booths. A PPAI research shows that generally 52% of respondents did business with the advertiser after receiving the promotional product.

4. Pass-Along Exposure

A surprising and often overlooked advantage of promotional product is the “reach amplification” due to original users giving away the product to someone else. A PPAI research shows that 26% of original promotional product owners give away the product to someone else.

5. Generate Customer Referrals

A promotional giveaway is an excellent incentive to encourage customers to provide you with the contact information of friends and associates who might be interested in your products or services. Thus, it will allow your business to grow through referrals and partnerships. PPAI findings show that customers who received the promotional gift were 14% more likely to provide leads than those who did not.

6. Improve Direct Mail Response Rates

Research shows that direct mail campaigns that included promotional products along with a sales letter have performed four times better in generating a response. A PPAI research shows that adding a promotional product to a direct mail promotion increased the response rate by at least 50%.

We highlighted above some major benefits of using promotional materials in your marketing strategy, if you are looking for some help in building your next promotional marketing campaign, get in touch with us via email: or call: 1-888-573-0986!

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