One of the world's most famous single
malt whiskey producer, Glenfiddich has now presented this limited "The
Cape of Unity" design together with one of their 50 year old whiskeys. This design
is one of five, which is specific designed for 5 different limited editions
Glenfiddich whiskeys. Because of the limited editions of the product and design, is it made to express exclusiveness.
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| Exclusive Whiskey means Exclusive Promotion |
This is an exclusive promotion, which makes the
whiskey look more valuable. It’s a good way for Glenfiddich to make their
products to stand out among the competition. Also it’s a good way for them to
visualize their brand logo in another perspective, which will be attractive to
collectors.
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| Exclusive Whiskey means Exclusive Promotion |
Why do Glenfiddich make special promotional items for their products?
- It looks more attractive
- It adds value to the product
- It gives larger profit margins
When using promotional products as part of
your marketing strategy, you should make the product more attractive and by that
give customers the chance to purchase impulse. When you spend time and money to
create something new, it will also add extra value to the product and by that
raise profit margins. This means that in the long run this type of investment is financially good. Promotional products will therefore be a win-win
situation because it both creates more brand awareness and increases sales.
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