Monday 26 October 2015

BPMA Survey: Promotional Products and their Positive effects on Brands

A study has been presented by The British Promotional Merchandise Association (BPMA) that shows the positive effects of promotional products on brands and performance . The study exposes many insights into popular promotional products and even compares them to other forms of advertising. 

These figures presented by BPMA  reveal the differences between types of advertising. Return on investment overall on promotional products delivers a better return of investment than radio, and is equal to TV and print. As you can see promotional product such a USB stick and calendars easily perform better on cost per impression than tradition forms of media like radio. 

There are many indirect reasons why this the case. For example the survey found:
  • The majority of participant , 87% retain these promotional items for longer than a year
  • 66% of participants could recall the brand on the promotional product
  • their image of the brand improved with 56% stating this after receiving promotional product

Many companies find it difficult to decide which promotional product to implement as they want the product to be useful for consumers so that the benefits like increase awareness are fully exploited. This data shows which product consumers find most useful. 

The most popular promotional products in terms of favorites listed by those who were surveyed were USB drives, pens, an electrical item, or a mug. Therefore this information can used to guide businesses into implementing the right item. However it does depend on many factors and what business you are in deciding whats best to go for.

Whilst it can vary which item is best for a specific company to use due to consumers tastes and target audiences one thing that is clear is the positive effects they can have on your brand and how they can be just as effective as traditional forms of advertising.

If you're interested in knowing more about the data provided, please visit BPMA. If you would like to know more about promotional items to assist with marketing your brand contact us at PromoGift.

1 comment:

  1. Great article! Promotional products are the most cost effectve advertising medium on the planet. Savvy marketeers use promotional products and branded merchandise to create lasting brand awareness and a memorable experience. Thanks, Scott


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