Thursday 15 October 2015

Brand Licensing Europe 2015 #BLE2015 - The Exhibition for the Licensing Industry

Attending at Brand Licensing Europe 2015 (#BLE2015) is essential for all licensing managers who wants to expand their network and stay on top of their business. The exhibition takes place during the October: 13rd - 15th in Olympia, London.

Brand Licensing Europe 2015 #BLE2015 - The Exhibition for the Licensing Industry

Why exhibit at BLE2015? - Take your share of a $184 billon dollar market 

  • Speak to decision makers - In 2013, 90 % of the visitor base was based on budget holders. Many of those attended at the exhibition as a part of their marketing strategy to search for licensee mergers or acquisitions.
  • Qualified sales leads - Visitors came from 69 different countries in 2013 and even more are expected to attend in this year's exhibition. 
  • Expanding your licensee network - Increase a wider customer base and create additional revenue streams for your business 
  • Increased media coverage - Extend your marketing campaign and conduct global scale through a massive exhibition coverage.  

Facts and figures for 2014

In 2014 the total attendance was above 9,000 people, all in three days, which makes this event a major exhibition for licensees businesses. BLE 2014 experienced a 28% increase in attendance compared to 2013. This gives expectations about an increased attendance in this years exhibition.  

Reasons for visiting: 

- 50% were at the show to keep up to date with the industry. 
- 65% of visitors attended the show to see what was new.
- 54% of visitors were there to meet with existing partners.
- 66% of visitors were at the show to find new partners.

Exhibitors 2015 

Companies from all over the world exhibit representing film, TV, entertainment, sports, automotive, publishing, art & design, fashion charity and heritage licensing categories. 

AC Milan - Addidas - Real Madrid - Lamborghini - BBC Worldwide - Nickelodeon - FIFA - Arsenal Football Club - Discovery media - Sony Pictures - Volkswagen - Pepsi - PGA Tour - Hasbro Brand Licensing - Chelsea Football Club - Warner Bros Consumer products, and many more... 

Mentioned above are only a few brands, a lot of license agencies and other license brands are also represented during the exhibition.

Brand Licensing Europe 2015 #BLE2015 - The Exhibition for the Licensing Industry
Whether you are a retailer, licensee or sales promotion professional, BLE2015 is the perfect place for you to meet face-to-face with over 300 leading brand owners, discover the hottest brand, characters, images and artwork available for license and find new partnerships that could transform your business forever. 

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