The Economist is a weekly economics, politics, business, finance and technology magazine. It is available world-wide and has an enormous readership. Magazine promotions are commonly seen to use promo gifts within their marketing campaigns. With a purchase of 12 issues for £12, students are offered the choice of a free phone charger or bluetooth speaker.
|Promo Gift for The Economist Readers|
- Useful. Tech promo gifts are brilliant as they are guaranteed to be needed at some point. Offering products that encourage use is essential when offering a free gift.
- Relevant. Students are constantly on the search and in need for the latest tech. This is a great way to target them.
- Branded. The Economist have cleverly integrated their logo on the two products. This can help with gaining brand awareness and further recognition.
- Design. The colours align with overall brand themes and the products are cleanly designed.