Friday 5 June 2020

A Throwback Thursday: Manufacturing of Promotional Corporate Gifts

We take a trip down memory lane with The ODM Group with their blog from June 2010. This goes to show that some trends in the promotional industry stays even for decades, Here is one promotional product idea and tips that stand the test of time.
Goodie bags as promotional corporate gifts in events, seminars and conferences are common giveaways. However, corporate event organisers sometimes encounter difficulties deciding over how and what to give to send the right kind of message to delegates attending these events.Picking the right promotional corporate gifts is essential as we as brands try to please everyone. These are some pointers worth considering before every event.

Consider your audience at the event 

Are the attendees generally male or female. What is the theme of the event? What type of job position do visitors hold?
For casual events such as a welcoming party, attendees are very often dressed informally. The mood is light and relaxing. Simple gimmicky gifts like toys or kitchenware could pull it off. However, formal meetings like a staged conference or educational seminar, more appropriate gifts would then often be medium to high end.
Commonly used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. These are factors that you can consider when you picking out the perfect gift for your audience.

How convenient will the gift be to your delegates to walk around with? 

Although this point may seem simple and logical, it is often forgotten among event organizers. Imagine yourself attending the event and the door gift is a huge chopping board. The bulk and weight will probably put you off. Therefore, do consider the dimension of the gift and the carrier to load the goodies you may be offering. Make sure sufficient space and comfort level for your audience is fulfilled.

Cater to the location

Again, please plan ahead for your event attendance. If the event or conference is held in the heart of the city or busy convention centre, a huge and bulky product may not be very appropriate. It will be very disheartening to see your product left at the side of the road after the conference.

Leverage your brand exposure

Work out what logos and designs are to be incorporated into your gifts. Consider your gift types, are they disposable or reusable? Look through the route your delegated might travel. These factors aid to maximize your promotional exposure.
Take for instance umbrellas/caps – they can be outstanding and draw attention in a rainy weather when everyone uses them. Moreover, imagine the impact when the crowd dispersed through town using the same branded umbrellas/caps.

Know your budget

Promotional budget and the number of participants ties hand in hand to your promotional strategy. Build your giveaway concept around your budget to hit maximum impact.  Order really early to avoid rush jobs and higher charges.

Post event promotion

Is also vital to consider. Are the gifts useful after the event? Choose products that may aid your promotion even after the event is over. Even an inexpensive product such as a pen or T-shirt can do the job.

Good presentation layout 

Gives your delegates a good impression of the company. Having your goodie bags neatly placed and settled before the guest arrives shows them that you value the gift, which in turn creates a high perceived value.


Packaging can make all the difference with perceived value of the product.  Making the packaging part of the promotional corporate gift such as a good quality bag – all the better !


If people perceive themselves as a walking billboard, then the perceived value of your gift is lower.   Give a gift where the colours tie in nicely with your brand, where the shape and function are more unique.   Using more discreet logos or none at all usually make for higher perceived value.
This sums up the tips and tricks you can use when picking out a corporate gift event. While it may seem challenging, following these steps will make sure that you get the perfect gift and the best results for your marketing budget.

How can ODM help?

Finding the perfect promotional corporate gift for your audience during an event if a great promotional strategy that can increase your brand awareness. Interested in having the perfect corporate gift for an event? Feel free to reach out to us and our team will be happy to assist you. We manufacture high quality custom promotional merchandise and gifts. Our team is here to provide you with a pleasant experience from brainstorming, designing, and to manufacturing of your product. Let us bring your ideas to life! – We’d love to hear from you!
Find out more about ODM at and endless inspiration from The ODM Magazine or contact us

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