Wednesday 10 June 2020

Interviews From Thought Leaders in the Promotional Industry - Patrick Black

Patrick Black Owner and CEO of Perfect Imprints 

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)

We have some constant sellers that never go out of style like bambams and branded apparel. However lately we have gotten lots more interest in tech products as people shift to a more flexible work-from-home environment. We love items like webcam covers, wireless charging pads, and mousepads.

What are faster growing market segments in your region? (banks, automotive, Pharma, Food etc...)

While all industries are important for us to work with, we particularly have seen a lot of growth from construction and food and beverage industries.

Do you visit trade shows. If so, which ones are your favourite and why?

Every year the Perfect Imprints team sends representatives to the PPAI Expo in Las Vegas in January. We are always excited to get back home to Florida to let our clients know about all of the new products we have found. We always look forward to finding products that match with our clients’ branding. Some of our clients have started to expect and look forward to these personalized recommendations every year.

What are the biggest opportunities you see in your industry?

Our focus is e-commerce which is still a small sector of the promotional products industry. We feel as though since we have focused on e-commerce for over 15 years, we have developed a strong online presence as more people move towards spending their days online.

Author's Bio

Here at Perfect Imprints, it is our pleasure to serve clients in various industries through promotional product distribution as well as graphic design and web design services. It is our goal to make sure marketing is an investment for our clients, not an expense. We hope to make the creative marketing process as easy as possible. 
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