Face Mask Searches Surge in November Searches

Earlier in October, the Promo Gift Blog wrote an article about traditional PPE's increasing in October ESP searches. Despite the rise in COVID cases throughout the United States, new exclusive data from ASI shows that the demand for personal protective equipment (PPE) has not increased in the promo industry. However, face masks remain the top search in November's ESP searches.

top 10

Since our article in October, face masks, mugs and mask continue to occupy the top 3 search terms in ASI's database of promotional products. Hand sanitizer dropped from seventh to eighth place while industry staples such as pens and blankets rounded out the top 5.

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According to Nathaniel Kucsma, ASI's executive direcor of research and corporate marketing. “2020 will be remembered as the year of PPE in promo, as the year is coming to a close, the importance of tried and true promotional products is being reasserted.” Despite the challenges brought about by the pandemic, the promotional industry is hoping for a normal last quarter. The end of 2020 looks promising, according to the data shown by ASI.

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With winter quickly approaching, searches for Sherpa blanket rose 131%. And with the holidays around the corner, searches for Santa hat, executive gifts, gift baskets and tissue paper were up 72%, 61%, 57% and 56%, respectively.

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