Tuesday 12 January 2021

Female Power Trio to Spearhead SnugZ USA in 2021

SnugZ USA announced the promotions of 3 of their executives to prepare for future growth of the company. With  a reported 2019 North American promotional products revenue of $57.5 million, SnugZ currently ranks 27th on Counselor’s latest list of Top 40 suppliers.

According to CEO, Brandon Mackay, all 3 women embody the SnugZ spirit and core values, he said in a statement "We take great pride in organic leadership where we all can excel together, and their proven leadership will continue to drive innovation and accelerated growth."

Formerly vice president of sales, Brittany David was promoted to chief revenue officer. She will be working closely with the company's sales, marketing and product development team.

Brittany David, Chief Revenue Officer

She recently finished a 5-year term on the PPAI's board of directors and ranked 15th on Counselor's most recent Power 50 list. "I'm extremely excited to take this next step with SnugZ and work alongside incredible teams to optimize the talent we have," David said. "There are many opportunities for growth both for our team and our customers, and I can't wait for the future ahead."

Kathy DiFrancesco

Kathy DiFrancesco will be stepping into David's shoes with her promotion to vice president of sales. The 14-year veteran of the promotional products industry has shown tremendous leadership while guiding the company’s outside sales team, according to SnugZ. DiFrancesco will be relocating from Dallas to join the SnugZ executive team in Salt Lake City.

Sabrina Franz

Sabrina Franz has been promoted to outside sales manager. Previously, she served as outside sales rep serving Minnesota, North Dakota and South Dakota. 
Franz will turn her focus now to leading the company’s outside sales team and multiline reps. She has been with SnugZ for three years, and currently serves on the board of directors for the Upper Midwest Association of Promotional Professionals.


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