Tuesday 19 January 2021

iPROMOTEu Announces New Vice President of Vendor Management

This month, top 40 distributor iPROMOTEu announced industry veteran, Joe Hoffmann's employment into the company. Hoffmann will join the brand as their VP of vendor management. With over 23 years of industry experience, he will oversea all aspects of the distributor's vendor interaction and supply chain. 

According to Ross Silverstein, President and CEO of iPROMOTEu, “Joe will be a great addition to our team, and we’re excited to have him on board,” said in a press release. “His experience and knowledge will have an immediate and significant impact on the wide variety of vendor services we provide our affiliates.”

Hoffmann previously served as regional vice president of sales for Top 40 alphabroder, where he was responsible for management of apparel and hard good sales in the company’s Northeast region.

“Throughout my years engaged with the industry’s top distributors, I have always held iPROMOTEu in the highest regard,” Hoffmann said. “It’s exciting to join the organization in a capacity that leverages my experience and relationships during a period full of challenge and opportunity for our industry.”

iPROMOTEu ranked 14th on the Counselor's most recent list of the largest distributors in the industry. They reported a $178 million product revenue on 2019 North American.

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