Supercharge Your Brand with Promotional Materials

In this competitive market, it is becoming increasingly difficult and expensive to promote your business successfully. The millennial generation (those born in 1980-2000), who make up an extremely large number of consumers, value personalized experiences.

Supercharge Your Brand with Promotional Materials

Today successful marketing is all about establishing a connection with your potential customers by giving them an experience associated with your brand. With the proper use of promotional materials, not only can you establish a creative and unique image to represent your brand, but this image lasts longer with tangible marketing materials, which in-turn creates said experience that can be easily remembered.

Here are some of the major benefits of using promotional materials in your marketing strategy:

1. Increased Brand Recognition & Goodwill

A well-executed promotional marketing campaign will help your business to stand out from your competitors through increased brand recognition and foster customer goodwill overtime. As per the research conducted by PPAI, 94% of people could recall a promotional product they had received in the past two years and 89% could also recall the advertiser.

2. Flexibility in Budget & Product Choices

Promotional marketing as an advertising medium can be extremely flexible, as there are promotional materials available for virtually any budget, occasion or events. Get in touch with our team at Score Promotions, for some extremely useful low-budget promotional product ideas.

3. Long-Lasting Relationship

Promotional materials are extremely audience friendly and have the ability to bond audience to advertiser so as to promote repeat business or generate traffic to your stores, events or tradeshows booths. A PPAI research shows that generally 52% of respondents did business with the advertiser after receiving the promotional product.

4. Pass-Along Exposure

A surprising and often overlooked advantage of promotional product is the “reach amplification” due to original users giving away the product to someone else. A PPAI research shows that 26% of original promotional product owners give away the product to someone else.

5. Generate Customer Referrals

A promotional giveaway is an excellent incentive to encourage customers to provide you with the contact information of friends and associates who might be interested in your products or services. Thus, it will allow your business to grow through referrals and partnerships. PPAI findings show that customers who received the promotional gift were 14% more likely to provide leads than those who did not.

6. Improve Direct Mail Response Rates

Research shows that direct mail campaigns that included promotional products along with a sales letter have performed four times better in generating a response. A PPAI research shows that adding a promotional product to a direct mail promotion increased the response rate by at least 50%.

We highlighted above some major benefits of using promotional materials in your marketing strategy, if you are looking for some help in building your next promotional marketing campaign, get in touch with us via email: info@scorepromotions.com or call: 1-888-573-0986!

Interview with Patrick Black, CEO of Perfect Imprints

Today we interviewed Patrick Black from Perfect Imprints which is a promotional products company based in the US. One of the leaders in the market, they are always coming up with new and innovative promotional products. In this interview we tried to find out more about the company and it's founder.

What were your 3-5 best selling products last year? (Bags, shirts, pens, drinkware etc.)

Sports & School Spirit Items, Beach Balls, Kitchen Promos, Tote Bags, Can Coolers

What are faster growing market segments in your region?

We've seen the healthcare industry and financial segments growing very quickly as of late. These have always been two dominant verticals and they don't seem to be showing any decline in the current economy.

Do you visit trade shows. If so, which ones are your favourite and why?

I love trade shows with the PPAI Expo in Las Vegas topping the list. My favorite thing about trade shows is the opportunity to meet both suppliers and distributors and love developing new friendships with both. I also love the opportunities to learn from the education sessions as well as other industry professionals. The other events that I really love are the Promo Marketing Power Meetings. They are a great time to get some one on one time with suppliers.

What are the biggest opportunities you see in your industry?

I see the advances in technology as the biggest opportunities in the promotional products industry. There are so many new ways to reach potential clients with the methods of communication they prefer. Also, technology products have become available in the promo industry that are highly desired by the mainstream, making them very effective giveaways.

Any examples of a good marketing campaign you like?

We believe great marketing campaigns must be creative and different than what competitors are doing. The imaged linked shows a custom kit we put together that consisted a kitchen spatula, pizza cutter, and flexible cutting board. Each of the promotional products were printed with our logo. Also included was a "Recipe For Success" card which listed the "Ingredients" and "Directions" for that Recipe For Success. We gave these out to hundreds of trade show attendees and they were a HUGE hit. We still have people letting us know they still use their products on a daily basis!

Perfect Imprints - Recipe for Success

Please tell us your full contact details for publishing. A Bio most welcome

Patrick Black, CEO & President Perfect Imprints
http://perfectimprints.com
patrick@perfectimprints.com
850.200.4020
Twitter: @patrickwblack
Instagram: @patrickwblack

Patrick Black is a professional marketer with an expertise in using promotional products in effective ways to promote brands, improve company awareness, and increase sales. He has experience with small and large businesses. One of his passions is to advance the professionalism and value delivered in the promotional products industry to better service clients.

Strongbow POS Display & GWP

The incredibly popular Cider brand, Strongbow, has been running two promotional campaigns at the same time.

Strongbow POS Display & GWP

Firstly, during this promotional campaign, Strongbow used a highly visible POS display for their new Elderflower and Gold Apple flavored cider.

The POS display will attract customers, and make Strongbows' drinks stand out amongst the other alcoholic beverages in stores.

The POS display also features very large branding areas. As you can see, Strongbow has taken full advantage of this, by letting consumers know all information about the products. They've also added very large logos all over the display, which will certainly increase brand awareness and exposure amongst consumers.

Strongbow POS Display & GWP

For the second part of Strongbows' promotional campaign, they gave away a cup as a gift with purchase (GWP). This free gift will entice consumers to purchase this particular product, over the numerous other ciders in the store.

Interview with the creator of Swiggies

Having to carry around a water bottle when exercising is something that no one wants to do. Julie Austin came up with a clever solution to this problem when she created Swiggies, a water bottle that is attached to your wrist. Today we interviewed Julie to find out more about her, and her successful product.¨

Interview with the creator of Swiggies

What are faster growing market segments in your region?

The alcohol industry - even though it's a water bottle, you don't always have to fill them with water

Hash House Harriers - a huge, international running club where runners drink beer on the run

People with MS - you can freeze swiggies to lower your body temperature in the heat at festivals

Do you visit trade shows. If so, which ones are your favourite?

ASI, PPAI

What are the biggest opportunities you see in your industry?

Marathons, walk-a-thons and festivals

Please tell us your full contact details for publishing. A Bio most welcome

Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been a keynote innovation speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. 
Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” is currently available on Amazon.

www.swiggies.com
hydrosport@hotmail.com
310-444-7788

Interview with the creator of Swiggies

5 Best things you can gift your Father in 2015

For the modern child it can be nerve-racking to pick a gift for your father. Of course you can always just buy him another tie, or a “world’s best dad” mug, but don’t you think it’s time to put in a little more effort into it? Why don’t you buy your dad something ingenious this year? After all, let’s not forget we’re talking about the guy who taught you so many things in your youth, such as how to ride a bike, play catch, build an aircraft, or a tree house.

Shopping for your old man doesn’t have to be that tricky. The secret to the perfect gift is to not repeat yourself; also you might want to stay away from the world’s most common and boring gifts. Here are 5 amazing for your Father this 2015.

1.      Dromida Ominus Drone

Is your dad a big kid at heart? Does he have a fancy boy toy collection you’re not allowed to touch, ever? Well then you should get him a drone. Dromida’s Ominus for example, is such a cool device. It is easy to fly both indoors and outdoors, and it packs a 2.5 GHz radio flight channel with a flight mode LED indicator, a throttle stick and a flip button. Buy two of these cool drones and fly them together; have fun in the park with the old man, and remember the old days.

5 Best things you can gift your Father in 2015

2.      Chillsner

What kind of dad doesn’t love beer? In fact, beer is more like water for men in general. So why not get him a Chillsner? Designed in the shape of an icicle, the Chillsner is a metallic device that fits perfectly inside a beer bottle. It instantly cools off the beverage, so your dad’s favorite drink will be ready to sip at any hour of the day. Made of stainless steel and adaptable to average beer bottles, this gift idea will make Father’s Day or your Father’s Birthday memorable.

3.       Suntory Hibiki Whiskey

Is your dad a whiskey fan? Does he already have an impressive collection of bottles? Well then you might want to get him a classic bottle of 12-year old Japanese whiskey, Suntory Hibiki. The spirit got an important award at the International Wine & Spirits Competition for its smooth and delicate composition. It blends tastes of pineapple and plum with soft hints of apricots and honeyed oak before finishing up with dried fruit and spicy wood. 

5 Best things you can gift your Father in 2015

4.      Mophie Powerstation Plus

For modern dads who can’t stay away from their smartphones not even for a few hours, this power charger is the best Father’s Day gift you could ever make. Mophie’s Powerstation Plus combines great functions with style, and it can charge your smartphone up to full capacity twice. The sleek gadget has the most modern design; it packs built-in cables thus eliminating the need for using annoying USB cords. Featuring a portable compact design, a 3,000 mAh internal battery, and a high end aluminum finish, the power charger is super sleek, and it can even help you keep you iPod and iPad charged too.

5.      Timex Waterbury Watch

This classic Timex wristwatch is sleek and chic. Made of stainless steel case and bound with a natural leather strap, the time piece is an ideal gift idea for the traditional, elegant dad. Timex is a famous watch brand, with thousands of models available. However, the Waterbury model in particular has a special allure your father will appreciate. We really like color combo too – light brown and green. It gives the wristwatch a classic, yet really elegant appeal, and it will cost you $100.

5 Best things you can gift your Father in 2015

Before spending any money, settle on a budget. Think outside the box and buy something your father doesn’t have already. Consider gifts ideas that are unusual and really fun; this way you’ll show how much you really care for him. Rather than the usual tie or mug, all dads in the world will appreciate a fancy watch or whiskey. It’s all about going the extra mile for a meaningful gift.

By Christopher Austin and VeritasGifts.co.uk!

Fruit Of The Loom - Promotional Boxers

The American clothes manufacturer, Fruit of the Loom, ran an incredibly unique promotional campaign to promote their underwear range.

By teaming up with LinkedIn, Fruit of the Loom approached all LinkedIn members who had changed or gotten new jobs in the last 30 days, and gave them new underwear.

Fruit Of The Loom - Promotional Boxers

This was all done as part of their 'Start Happy' campaign. When asked why, they claimed to be running the promotion because “great fitting underwear can help you start your workday in a great mood.”

Although there are a number of benefits for the Fruit of the Loom that will arise from this promotion.

Firstly, it offers the Fruit of the Loom to feature some of their best products to a huge audience. Along with the underwear, they gave a $5 discount coupon for a multi-pack. So there will be a large increase in sales from consumers who like the quality, design or style.

The whole promotion also makes for a fantastic opportunity to spread the brands name. By offering a promotional product that consumers will wear, there's a higher likelihood that the companies brand name will be seen. Not only that, but the campaign itself is a sure fire way to increase brand exposure. By running such a unique campaign, the company had numerous news articles written about it, on major websites, which will spread awareness.

Best giveaways from this years E3 conference

The Electronic Entertainment Expo also known as E3 is the biggest event of the year in the gaming world. One of the highlights for the fans who attend is the large number of giveaways offered by the companies. The last few years saw some very memorable promotional products and this year was no exception. Gaming companies compete with one another on who can come up with the most unique gifts. The following are some of the best giveaways from this years expo.

Best giveaways from this years E3 conference

While this item might not look like much from the outside, it's what's inside that makes it such a good giveaway. Inside is cards of every major game release for Xbox this year. Each card has a QR code which can be scanned for more information about the game.

Best giveaways from this years E3 conference

Post-apocalyptic movie and game franchise, Mad Max, is a massive fan favourite. This year they released this bottle opener designed to look like a gun from the game.

Best giveaways from this years E3 conference

Payday is a gaming franchise based around bank robbers. This year they gave away a large number of items from their booth at the conference. The most noticable ones are the masks replicating the ones that the characters wear in the game.

These items were not only noticed and appreciated by fans at the event, but also afterwards by people and media all across the world. This leads to increased brand awareness for the games and the companies behind them.