Monday, 13 November 2017

Unbeatable Ideas for Corporate Gift Giving Season



Promotional products and imprinted corporate gifts will always have a long-lasting impression on your employees. There are quite a few ways in which you can personalize a gift in order to make it look unique. This can be done by adding a logo of your company over the gift or engraving a business message over it.

There are a number of things which can be presented as corporate gifts. So, if you are among those who are looking for the best ideas for corporate gift-giving season then this article is of your interest.

Engraved Crystal Water Set


There is nothing better than a crystal water set to be presented as a corporate gift. You can engrave a business message over the water set. This will make the person feel more connected to the company every time he utilizes the crystal set for juice, tea or any other countless liquids.


Bluetooth Headphones

There are a plethora of tech devices out there which will act as the perfect corporate gift. Among those, Bluetooth headphones prove to be quite a useful gift. They will enable a person to communicate easily. Also, whenever the person wants to relax he can listen to music through Bluetooth headphones. There will be no hassles which are associated with a wired headphone set.




Sleek Power Bank

Smartphones have literally taken our lives by storm. However, even though they have numerous features still most of them face battery issues. So, to get rid of it, a power bank would be the perfect solution. You can present a unique and classy power bank which will look quite stylish.




Crystal Wine Decanter Set

As the holiday season is around the corner there is no better companion than wine in order to celebrate with your loved ones. A crystal wine decanter set will present the wine in style and make the entire moment a special one. The set has been manufactured from 24% hand-cut crystal. You can engrave a message on it or an artwork which will make it a perfect corporate gift item.




Pen Caddy and Desk Clock

A Pen Caddy and Desk Clock is perfect to be placed on your desk at the office. There is a wide variety of Pen Caddy and Desk Clock which are available out there. You will be able to find quite a few interesting design options out there. Get a logo designed for your business firm and engrave it on the gift.




Paperweights

Even though the usage of paper at offices has reduced significantly still we have not gone completely paperless. What better than a paperweight to be given as a corporate gift. There are a lot of designer paperweights which are available out there which are quite attractive and will brighten up the whole office space.




In The End

All the corporate gift ideas showcased in this article are unique in their own way and perfect to be given this season. Please leave your view about the corporate gift ideas which have been highlighted in the article in the comments section below.



Author bio - Jane Douglas is a professional content writer with over 5 years of experience. She writes for an array of websites and her major contribution is to Aquaholic Gifts Pvt. Ltd offers a range of premium corporate gifts in Singapore. In her free time, Jane likes to research fashion, latest technology, and trending lifestyles.


























Thursday, 9 November 2017

Everything you need to know about Corporate Gift Giving Etiquette


The giving of branded business gifts is at the forefront of the corporate culture. According to research conducted by the BPMA (British Promotional Merchandise Association), 79% of promotional gift recipients feel appreciated, a further 47% are happy and another 21% are impressed when they receive a personalised gift from a brand or company. Whether it’s to employees, clients or stakeholders, a token of appreciation and acknowledgement goes a long way.
Now the festive period is rapidly approaching, personalised business gifts are more in demand than at any other time of the year. An article published in January (2017) suggested that the last three months of 2016 saw the highest growth in consumer spending for over four years, so getting your company’s name into the hands of your target market during this timeframe has never been so paramount.
However, there are many factors to consider when searching for corporate gift inspiration and as a promotional gift purchaser, you do not want to make any mistakes.
Here is our guide to gift-giving etiquette for businesses and how you can avoid the mistakes you may not have even realised you’ve made in the past:

  • Know EXACTLY who you're buying for. 

The number one rule of marketing in any industry is knowing your target audience and understanding their needs. Put this into practice when it comes to selecting the perfect promotional gift, whether it's for an employee, client or someone else. The main purpose of a promotional product is practicality - 50% of recipients agree that usefulness is the most important quality of a branded gift. Items that will be used every day such as branded powerbanks are a cost-effective and high-in-demand promotional gifting solution that's guaranteed to be used every day considering that over two-thirds of the UK's population own smartphones and 90% panic about losing battery life on their phone. 

It's also important to consider the recipient's religion and occupation. There are some religions that do not celebrate Christmas, and even though presented with a gift, the recipient may not be able to accept it, thus causing an awkward situation that could easily have been avoided. Furthermore, in some occupations, such as civil servant, gift acceptance may be seen to compromise personal judgement or integrity.  

  • Get the packaging right.

When it comes to the art of gift-giving, presentation is everything. Bespoke, branded packaging not only looks smart but elevates the value of a gift by presenting it in a way that makes it look more expensive and exclusive to your business. 
Our range of bespoke packaging solutions include branded gift bags that are ideal for all gifts including wine and champagne, and promotional pen boxes that add a luxurious element to any premium pen gift. 

  • Personalised gifts have a greater impact.

Personalised promotional gifts not only show the thought that has gone into the gift selection, but create a memorable gift that will be treasured forever. Even something as small as a personalised branded mug will be constantly used considering that the average UK tea drinker consumes 876 cups of tea a year. A higher-end personalised gift such as a promotional Parker Pen will be kept and treasured by the recipient too. Parker is an iconic and renowned British brand with a rich heritage, engrave one of their pens with the recipient's name and your brand will be kept close to them for years to come. 

  • Set a budget and stick to it.

When it comes to purchasing corporate branded gifts, it's important to set a budget so you know exactly how much of your business finances to set aside. Whether you're marketing a small business or a global brand, budgeting is of the utmost importance for promotional gifts to ensure that no one is left out, especially when it comes to buying gifts for employees. 
Whatever your budget allowance is, at Allwag Promotions we have a range of promotional and personalised gifts that cater for it! From cost-effective gifting solutions such as personalised confectionery to premium products such as branded technology, we've got everything you need to ensure your business Christmas gifts truly reflect your brand's ethos. 

Tuesday, 7 November 2017

Fastest Way to Improve Advertising ROI and the Profitability of your Brand

Decades ago David Brent at Unilever and Stephen King and Stanley Pollitt in UK ad agencies invented the multi-skilled, proactive ad agency planning role.

This was recognized as arguably the most important and powerful management innovation in the advertising industry in the past half-century or more and is responsible for more relevant and effective advertising. Greater ROI and profitability.



BUT – the skilled planning role is the most complex role in the agency and also the most hideously misunderstood role with countless past failures that agencies hide and which cost advertisers dearly. The best move by advertisers is to verify the skills and experience of the agency’s strategic planner.

HOW? Follow David Brent’s valuable counsel at
www.originplansuccess.com. It could be the most profitable move you’ve made lately. You’ll learn extremely valuable information about the skills, experience and MO of strategic planning and if your creative agency matches what you demand.

Tuesday, 31 October 2017

The Pen Man

On October 29th 1945, the first ballpoint pens to be made commercially went on sale in New York. And since then, hasn't the promotional products industry boomed? We’re celebrating the underdog of our industry today as Everything Corporate’s Sales Director Martin Seymour recalls his first memory of 'The Pen Man' who used pens to promote his firm:

'Back in the day, I worked in the family business selling sports trophies. There was one customer who ran a small catering business and bought golfing trophies a few times a year. 

Every time that gentleman called in to place an order with us, he'd give us a free pen with his business branding on it. And whenever I went to visit other local traders, I would always see his pens getting used too! As a result, he became a well-known figure in our local area. 

Over the years, the pen man - or rather, his catering services - were often used by my family. We'd hire him for things like family parties and corporate events. 

These days, he has a team of people working for him, so I seldom see him in person, but his staff continues his tradition of pen-giving'. 

Promotional pens are a staple of the industry, and the possibilities are endless nowadays. Everything Corporate has a wide range of ballpoint pens, gel pens, stylus pens, rollerball pens, fountain pens and so much more. Whatever your choice, you are sure to make a powerful impact with a pen.




Tuesday, 24 October 2017

Promotional Merchandising Items: are they still effective in this digital age?

Promotional items have been used for many years to capture the attention of the target audience through elements that are linked directly or indirectly with the company. However, facing the advancements of new technologies and digital marketing, it is worth asking if they still have the same effectiveness as before.

Fortunately, companies that have not failed to deliver these gifts to their customers show that these items remain an excellent investment. Undoubtedly, the commitment of employers points to digital media, but this does not limit the power of promotional items.




In fact, it is easy to see that both modern platforms like these traditional advertising mechanisms blend seamlessly. This phenomenon is observed strongly in the process of memorizing the name of the company, one of the most complex challenges for specialists in the area.

Although communication has become something of a virtual character, experts insist that these products have not lost their importance. Even if the item is presented at a conference, a fair or any other circumstance that allows direct contact with the consumer, it becomes a powerful advertising weapon.
  
This strategy is still effective because it is tangible, that is, you can see and touch. It also covers a specific need. Compared to other tactics that apply in this field, there is no doubt that it provides a close between the two players in the market space and therefore generates an intense experience for both.



Classic pen to innovative USBs

As times have changed, various promotional items also adapted rapidly. Only true specialists in the distribution, import and manufacture of custom items of all kinds offer a wide range of possibilities to win potential investors with textiles, household items or objects for office, among other products.

Obviously, it still depends on the budget for a certain marketing goal to be achieved. However, a well-structured strategic plan and the desire to succeed may also contribute to the success of your program. 

The footprint of these objects remains in the memory of those who receive them. The effect they have has a sensational impact on the public. Invest without fear, do not doubt the power of this promotional merchandising mechanism.





Contributed by: 
Carlo Sanz
















Tuesday, 17 October 2017

Christmas Promotional Products in UK

It’s October and the leaves are well and truly falling from the trees, it’s getting noticeably colder and darker and it’s time to start thinking about Christmas!

Christmas is only 9 weeks away and now is the time to start thinking about rewarding your employees or treating your customers to a little gift to say "Thank You".

If you’re going to give out a gift, why not give out a promotional item? A branded gift works well for you in two ways:

1.  The customer or employee receives a thoughtful product from yourselves therefore they are more likely to remember you positively, this is always good in business.
2. A promotional gift emblazoned with your company name is extra exposure for yourselves and gets your brand seen.

Ok, so now you’re sold on the idea of gifting your customers and employees with a branded product, below are some ideas of items that bmt Promotions can provide for you!

Branded Advent Calendars
A pre- Christmas gift with your bespoke design and branding, filled with 24 little chocolates, branded advent calendars. You must hurry though as orders need to be in by early November for delivery before December!




Branded 2018 Calendars
Potential customers will be able to see your brand all year round with a bespoke branded calendar. There are many designs and sizes depending on your budget just head to our website for a peek!


Promotional Keyrings, Pens and Mugs
Promotional keyringspens and mugs are great budget buys and giveaways for employees and customers alike. Why not order some of each item and we can create a gift bundle for you to distribute to your recipients?
Branded Gift Bags
A present in a promotional bag adorned with your logo is a fantastic way to wrap the gift up and show the customers or employees exactly where the gift has come from.




If you require any assistance with your promotional Christmas gift ideas please do not hesitate to contact us here at bmt Promotions, we’re happy to help!

Phone: 01933 409489      
Website: bmtPromotions


Thursday, 5 October 2017

Stand Out With Custom Thanksgiving Cards

Custom Thanksgiving cards are a unique and thoughtful way to stand out around the holidays. This inexpensive promotion doubles as a way to show appreciation for your customers while offering an incentive just ahead of the holiday season. Beat the avalanche of Christmas mailers and emails with a personalized Thanksgiving Card from Warwick Publishing. 


Here are 5 creative ways to think about (and pitch) custom Thanksgiving cards this year, and some ideas to use them to help your end-user clients grow your business.


1. Do something different from every other business. Sending a greeting card at Thanksgiving isn’t something every company does. Sending a card outside of the Christmas holiday season makes your business stand out. Differentiate yourself and your brand by being unique. Don’t forget to hand-sign.





2. Express genuine gratitude for your customers. This is the perfect time to send a sincere thank you message to those who’ve kept you in business. Share a personal message about your company milestones and be sincere in thanking your customers for helping you get there.  Offer a coupon or free gift to show that you appreciate their loyalty. An act of being thankful and recognizing your customers builds goodwill and reinforces your brand in a genuine way.

3. Beat the holiday mail rush. Your message has a better chance of being remembered if it arrives around the Thanksgiving holiday, instead of alongside all the other traditional holiday cards. Customers don’t often receive Thanksgiving cards, so the gesture will stand out. Plus, you’ll be in front of your customers in a tangible way just as they’re gearing up for holiday shopping.

4. Offer an early holiday shopping special. Customers who are in shopping mode (and they most likely will be, on Black Friday!) are always delighted and excited about special offers. Offer a (good) coupon code for an online special in your card, such as 50% off a regular-priced item. You want the incentive to be strong so it truly feels like a gift, rather than a weak marketing attempt. For retail businesses, print off a physical coupon for customers to redeem on their next visit. Include an expiration date to create a sense of urgency about the offer. This will help increase traffic to your business and help boost holiday revenue.

5. Plan a gratitude campaign. The world could use more positivity. Get your customers involved in sharing what they’re thankful for as part of a contest for a larger drawing or giveaway. Use the Thanksgiving card to announce the contest and invite customers to submit a story or entry online – tying into your website and social media for even more exposure. 

Bonus: We have low minimums – you can order as few as 50 custom Thanksgiving cards, starting at just $1.74/ card. Mailing envelopes are included, too!

View all of our holiday cards online here! Have you tried sending custom Thanksgiving
cards to your customers in the past? What worked well for you? We’d love to hear about


























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