Tuesday 13 May 2014

Chilli Promotions Hot Demand for Co-brand

Chilli Promotions has taken out the gold award for below the line consumer programs at the PPAI (Promotional Product Association International)

Toyota Australia enlisted the help of Chilli Promotions to design a premium merchandise offering to complement their 86 merchandise range, it was completely different to anything they had done before. “Chilli stepped up to the plate and took the idea of customization and high-end to a new level. Not only did the range need to be a reflection of the premium quality and designs of the 86 product, but by partnering with well recognized and complimentary brands they were able to elevate the merchandise to well and truly deliver their quality message.
The premium merchandise range that resulted combined the Toyota branding with products from Nike, Stormtech, Morrissey and Oakley to name a few. The collective quality offering gave the range a very high-end look and feel and was very well received by customers and the industry alike. 
Not only did Chilli Promotions hit the brief, but their industry leading carbon neutral merchandise delivered a measured and auditable solution to Toyota Australia. It performed so well in fact, that it turned its green solutions gold winning multiple awards including gold at the Australasian Promotional Awards (APPA). It continued its success by collecting a golden pyramid award (PPAI) in Vegas.
Chilli has quickly become a leading green promotional agency in Australia and take pride in ensuring that every client has a solution that reflects their intended purpose as well as providing collateral that are individual assessed on their end to end impact and offset through Chilli’s leading carbon offset program.

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