Friday 2 May 2014

What is SGR from ASI Central?

We went to an industry cocktail over the course of the HKTDC Gift Fair this week.   It was organised by ASI to promote SGR and we met with a whole bunch of Industry leaders.

The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry.    My view was that they were very USA focussed but this was blown out of the water when I met all their staff.   Rapidly expanding with a big team in Asia, there is a strong membership growth through the SGR (Supplier Global Resource) division.   We're going to ask for a Guest Post from ASI to learn more about this programme, but first let me tell you about the event and what we love best....  the Promo Gifts at the party.

SGR puts Asian suppliers directly in contact with USA based companies - the USA market is very segmented so you only get access to those who import and stock I believe.   Learn all about Distributers and Suppliers and their distinctions over coming weeks.

Having lived in Hong Kong for close on 20 years, and having attended countless parties, I must say that this is a record. I left the party with 6 USB sticks and 3 Emergency Mobile Phone chargers.   Have been a bit tired of USB keys for some time, but delighted to get more Emergency Chargers.   By the time the next Smart Phone hits the market I am expecting such amazing features that battery life will be cut to 3 hours.

ASI Promotional Marketing

The credit Card dimension one is excellent, but of course it is much thicker than the similar USB ones.  Have not had time to check the strength yet, but I guess that since you need to carry around the wires, that this level of compactness is not really required anyway.   The one in center of this picture has suction cups to create a phone stand for watching movies.   Battery life is high, and what excellent branding possibilities with this light up backing !!

Next in the bag of tricks, we got a pencil case with all the trimmings.   We made lots of Customised Measuring tapes before and the branding opportunities here are excellent.   The 3M wallet sticks to the back of your mobile phone.   Excellent long term branding, but not seen many on the market yet - have you ?    

Name card holders are an excellent gift - we recommend that if you do this item you should make it in real leather or not at all though.   Such an important first impression should not be made in PU.

I do not think I have a client for the Earth wearing a mask.   Anti pollution or building safety...  Anyway, we love stress balls and sure it will be thrown around the office some time soon.

Lastly the bags.   Non Woven shopping bags and bags in general are such an important promotional product category.   There was also a Woven shopping bag and a drawstring bag all packed into this gift pack.
SGR from ASI Central
SGR from ASI Central


  1. As if all the gifts above were not enough, we were also given Shower Gel in custom packaging.

  2. I attended the SGR Reception at the Hyatt and found 2 great items and have added to our current Catalogue Regards Barry Hewstone Hewstone Corporation South Africa


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