Wednesday 23 September 2015

BPMA Survey: Promotional Products are Effective!

The British Promotional Merchandise Association (BPMA) has published a study on special infographics of promotional products. The survey shows how efficient promotional products are compared to other advertising options.

BPMA Survey: Promotional Products are Effective!
Firstly, the data showed that promotional products have an efficiency rate of 50,7% when it comes to motivate recipients to take action in buying situations. This is over twice as much as normal used advertising strategies.
BPMA Survey: Promotional Products are Effective!

Secondly, surveys showed that promotional products invoke loyalty with more than 43,2% more than other advertising medias, which is more than three times as many as other medias. Customer loyalty is especially important in a fast growing business world with many competitors.

Thirdly, the review shows the merchandise and promotional products make people feel more appreciated. This makes every marketing approach more valuable if businesses include products like this to create more attention to their brand/campaigns.

Promotional products will give your company a competitive advantage when establishing or maintaining your business. It shows how effective it is to raise sales and overall brand awareness.

Customers like to feel appreciated, which is more difficult to obtain through printing/entertainment medias. Giving your customers something physical with your company name branded on helps people to remind them about your company, and helps to incentivize them to choose your brand when they are doing their next purchase.

If you would like to know more about BPMA, you can find more information and how to join their website. If you would like to know more about promotional items to help market your brand then you can contact us at PromoGift.

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