Promo Products Case Study: Pantone Inc, Masters of Color

If you are anyway involved in promotional products, you would have definitely heard about the Pantone Matching System, and most likely, could face difficulties in matching the accuracy of color when manufacturing a new product, colored fabric, plastics, or printing a logo on them. As many of us know, what you see on your monitor and expect the item to be, is never what will appear on a printed sheet, so to avoid this designers need a standardized color key.

Promo Products Case Study: Pantone Inc, Masters of Color

What is Pantone?

Pantone is a standardized colour matching system, utilizing the Pantone numbering system for identifying colors. By standardizing the colours, different manufacturers in different locations can all reference a Pantone numbered color, making sure colors match without direct contact with one another. The Pantone palette consists of 1,114 colors, identified by three or four digit numbers, followed by a C, U, Or M suffix. Originally designed for the graphics industry, the pantone solids palette is now used by a wide range of business. It is the most commonly used palette in promotional products industry.

Promotional Products Masterclass by Pantone

Pantone Inc. itself is a corporation headquartered in New Jersey, the USA. Though the company is best known for its Pantone Matching System, they also have a remarkable portfolio of branded promotional items, all created in their easily recognisable minimalistic style.

Mugs, thermo cups, USB flash drives, watches, iPhone cases and stationery: this brand, for sure, manages to make printings 100% Pantone matched!

Promo Products Case Study: Pantone Inc, Masters of Color

The new thumb drives worth paying attention. A sure-grip soft plastic case styled after the iconic Pantone color chip holds a powerful, dependable drive - perfect way to store portfolio, to bring comps to client meetings or to back up important files. A pop-chain ring makes it handy to take along.
Use this idea and develop USBs pantone-matched to your company logo.

Pantone offers a wide choice of porcelain mugs and cups with colored silicone grip. Learn from the masters how to manufacture promotional homeware items, and make your customers enjoy their favorite hot beverages in the hottest new trend colors.

Promo Products Case Study: Pantone Inc, Masters of Color

Moreover, annually, Pantone declares a particular "Color of the Year". In 2016, for the first time ever the blending of two shades -  Rose Quartz and Serenity - have been chosen for this. The combination demonstrates an inherent balance between a warmer embracing rose tone and the cooler tranquil blue.

Look through the 2006-2016 history of "Colors of the Year" by Pantone and find some ideas for your corporate style design and future promotional campaigns.

Promo Products Case Study: Pantone Inc, Masters of Color