3 Top Promotional Products to Build Your Brand

Promotional products help you build awareness for your brand and create top-of-mind awareness for your customers so that you can nurture long-term relationships. Promotional products also represent an economical way to market your brand -- you just have to buy the product once, and it will continue to promote your brand every time it is used or seen by someone else.

3 Top Promotional Products to Build Your Brand

Choosing the right promotional products will help you make a greater impact and get a bigger return on your investment. If you are new to using promotional products, start with these top three choices to help you get the most bang for your buck right out of the gate:

Pens

Pens are one of the most useful promotional products you can buy, which means that people are more likely to hang on to them instead of chucking them in a drawer and forgetting about them or straight up throwing them away. Pens also have a tendency to travel -- just think about how many pens you've "lost" because someone asked to use it and then never gave it back. You give out a pen at a trade show and there's no telling how far it will go or how many people it will reach.

3 Top Promotional Products to Build Your Brand

Every time someone needs to jot down a note or pay a bill, they will see your name or logo staring back at them from the pen. That will help create top-of-mind awareness so that they are more likely to think of your brand when they need what you have to sell.

Finally, pens are very cheap, so you can make this investment even on a budget. You can easily get hundreds or thousands of pens, which will help you grow your reach.

Tote Bags

Tote bags are also very useful. Customers can use them as purses, reusable grocery bags, diaper bags, and more. Most people don't care about the design on the bag -- they just want something that will carry what they need.

3 Top Promotional Products to Build Your Brand

Like with pens, tote bags help to advertise your brand wherever they go. People who are walking by or shopping in the area will see the logo or the company name and may look up information about the products or services later.

Of course, the more attractive your bag's design, the more likely that people are to use it frequently and the more advertising you will get.

Water Bottles

Reusable water bottles are becoming more popular as people are becoming more environmentally conscious. You can take advantage of this opportunity to promote your brand by giving away an item that people actually want and that they will use frequently, getting you more exposure.

3 Top Promotional Products to Build Your Brand

Choose a water bottle that is in line with current demands, such as bottles that are BPA-free and that have an attractive design. Choose bottles that are easy to carry and convenient to use.

Smaller bottles are typically more popular. You can also explore options like travel mugs, straw tumblers or stadium cups if you think they would be more popular with your target demo.

Giving away promotional products can be a great way to nurture customer relationships while also generating lots of buzz for your brand. But you need to choose the products carefully so that you provide customers with something they actually want and so you get the most exposure. Try out these popular promotional products to start marketing your brand this year.

About The Author:

The Executive Advertising Offer Thousands of Promotional Products with No Setup Fees. They offer everything from Coffee Mugs to Executive Gift Sets to Advertising Magnets! TheExecutiveAdvertising.com, also known as TEAPromo.com, provides over 20,000 unique promotional items including logo apparel, trade show kits, event handouts, and business giveaways. They are a member of ASI and have an A+ BBB rating, to find out more check out there website!