Free scented poster with Ariana Grande fragrance purchase from Macy's

Macy's is offering a free scented poster with purchase of Ariana Grande fragrance collection when spending more than $49. This is being offered as a gift with purchase when pre-ordering the new fragrance, and it is available while stocks last.

Free scented poster with Ariana Grande fragrance purchase from Macy's

Scented posters are a fantastic way to market your brand or advertise your products. These items not only serve the purpose of showing of your products/brands to the intended target. In the case of perfume/fragrance within the posters, they offer the opportunity for clientele to smell the fragrance while seeing the advertisement for the product/brand.

These products are extremely simple to produce and cheap to manufacture. They are perfect for the promoting of perfume and fragrance products, and these will be the perfect gift to reward customers for purchasing such products. The also offer fantastic opportunity for brand activation so for those brands which are introducing a new product, scented posters are perfect for you too.

Fashion Retailer is Offering a Free Canvas Sling Bag with Purchase

The famous Hong Kong based fashion retailer Bossini is now offering a free Canvas Sling Bag with purchases above $80. The bag is a great promotional idea to include in the overall marketing approach. It is an excellent  giveaway before schools start in Hong Kong, and it has huge potential to increase brand awareness, while rewarding customers.

Fashion Retailer is Offering a Free Canvas Sling Bag with Purchase 

Schedule your Marketing Approach after Culture and Seasons

Planning and timing your marketing approach has huge importance if you want to gain positive results for your campaign. You have to adapt to the culture you are doing business in. Bossini is currently operating in the fashion industry, which has many different cultural preferences. This means that the company needs to adjust their product portfolio. Bossini has also managed to adapt their product portfolio seasonally, which is timed just before schools start. 

Free gifts with purchases are extremely valuable if you manage to schedule them at the right time for the right place. This will increase your company's brand awareness and in the long run boost sales.

Free Lunch Bag Items - Back to School Promotions from Angellina's Toy Boutique

The Canadian toy store, Angellina's Toy Boutique is now offering a free gift with purchase for anyone who purchase above $25 on their "back to school gear" products. Customers can choose various different back-to-school items, when collecting their free gift. Some of the promotional gifts the toy store are offering, are lunch boxes, planet boxes, snack bags, water bottles and many more.

Free Lunch Bag Items - Back to School Promotions from Angellina's Toy Boutique

Personalize your Promotional Products   

Offering a free gift with purchase, as Angellina's Toy Boutique is doing, is a great way to increase brand awareness and sales. This is because you can personalize your promotional products with your logo/company name. Items like water bottles, snack bags and planet boxes are easy and fairly cheap to print logos on. Personalized products are an important part to marketing approaches when increasing your company's awareness. Offering products like this are much more efficient than handing out small business cards and should therefore be considered as an excellent way to show off your logo, which will lead to increased sales and profit in the long run.

KFC's Memory Bucket is also a Bluetooth photo printer

KFC is celebrating its 60th anniversary of operation in Canada, and as part of the celebration KFC is introducing a special new chicken bucket: The Memories Bucket. However this Bucket is no ordinary chicken bucket, it's also a Bluetooth photo printer, this can interface with your phone and print pictures of your choice.

KFC's Memory Bucket is also a Bluetooth photo printer

Although this chicken bucket is part of the limited release and not with every order, marketing techniques such as these are sure to increase brand awareness and recognition throughout the time window.

KFC's Memory Bucket is also a Bluetooth photo printer

KFC has focused on an exclusive promotion, this makes the bucket meal seem much more attractive to potential clientele. This is a great way to make KFC buckets to stand out among the competition, especially by celebrating their 60 year anniversary. By also going for this original marketing technique it’s a good way for them to have people spread the KFC anniversary by word of mouth and viral marketing.

Spend in Tax-free and get a free Travel-Adapter in Copenhagen Airport!

The Tax-free shop in Copenhagen Airport is now offering a free travel adapter worth DKK 149 to customers who purchase above DKK 750 in their online shop. To receive this free gift with purchase, customers personally need to pick up the gift in the store before departure in the airport. 

Copenhagen Airport is the largest airport in whole Scandinavia, with 74,000 people travelling through the airport everyday. This naturally means great possibilities for increasing brand awareness and sales through tax-free goods. 

Buy Tax-Free and get a free Travel-Adapter in Copenhagen Airport!

The airport is using a great marketing strategy, to incense people to increase their purchasing, by offering them free gifts with purchases. To confirm that they are gaining most value out of this offer, they are making sure that the free travel adapter is similar to their customer's needs.

When doing this you need to clarify your customer segmentation, which is exactly what CPH airport is doing when they are offering a travel-adapter. This basically fits into their customers needs, because people are travelling to different kind of countries, with different plugs. This means that there are much higher possibilities that this kind of free gift is needed, making it a fantastic investment to boost sales and brand awareness.

Free Gift with Purchase - Collaboration between Levi's and Swarovski

The fashion industry is a seasonal business, which means new collections 2-4 times per year. This naturally means that there will be a lot of marketing campaigns. The famous jeans company Levi's is now collaborating with the Austrian crystal company, Swarovski for a new free gift with purchase campaign. If you purchase two pair of the new woman's denim Levi's collection will you receive an exclusive crystal charm by Swarovski for free.  

Free Gift with Purchase - Collaboration between Levi's and Swarovski

Affiliate Marketing as Marketing Approach 

Affiliate marketing is when one business rewards another business. Said in another way, it is when two businesses are beneficial to each other. Levi's and Swarovski are a clear example of that marketing approach. Both companies will accomplish increased brand awareness and sales if they manage to brand the right products together. By being complementary with each other products and brand names can target larger target groups.

Swarovski and Levi's has managed to brand two complementary products, this will lead to greater brand awareness for both companies and increased sales of both products. 

If you want to know more about affiliate marketing, please check previously promo blogs. 

Apple's Back to School Deal 

Windows and Casio collaborates about new promotional campaign 

Back to School Gift with Purchase Promotion from Milwaukee Brewers

Famous American Baseball Team, Milwaukee Brewers, have been offering a back to school gift with purchase promotion. To gain this promotions customers whom spend more $150 or more, at the official Brewers Team Stores at Miller Park, will receive a free Milwaukee Brewers Lunch Tote from Picnic Time.

Back to School Gift with Purchase Promotion from Milwaukee Brewers 

This offer is useful for multiple reasons. Firstly by partnering with Picnic Time, Brewers have an exclusive gift that can only be gained by spending more than $150. Therefore the more exclusive the gift, the more customers will be willing to spend to gain it.

Secondly, the lunch tote bag has a large branding area, which Brewers has cleverly used to position their logo. This will be readily visible to whenever the bag is used, thus increasing awareness of the Brewers brand.

Lastly, by offering a Back to School deal this will increase likelihood of purchase. As is clear in the image, by purchasing items for your children, the adults will be rewarded with a free Picnic Time Tote Lunch Bag. This will increase the likelihood of Brewers merchandise purchased, the children will want their products and the adults will be rewarded for the purchase.